Calendar & Scheduling
Visualize and manage your social media content calendar
Overview
The calendar is your central hub for scheduling and managing posts across all your social media accounts. Get a bird's-eye view of your content strategy, drag-and-drop to reschedule, and see post status at a glance.
Visual Scheduling
See all your scheduled posts in month, week, or day view
Drag & Drop
Quickly reschedule posts by dragging them to a new date
Multi-Platform
Schedule to Facebook, Instagram, Twitter, and more from one calendar
Calendar Interface
View Options
Switch between different calendar views to match your planning style:
- Month View: See your entire month at a glance. Perfect for long-term content planning and identifying posting gaps.
- Week View: Focus on a single week with hourly time slots. Great for detailed scheduling and managing posting times.
- Day View: Zero in on a specific day to see all scheduled posts hour by hour.
Post Cards
Each post on the calendar displays as a compact card showing:
- Status indicator: Color-coded dot showing the post's current status
- Platform icons: Small icons for each platform the post will be published to (up to 3 visible, "+X more" for additional platforms)
- Media type: Icon indicating if the post has images, video, or carousel
- Content preview: First few words of your post content
If a date has more than 3 posts, the calendar will show a "+X more" link. Click it to see all posts for that day.
Color Coding
Posts are color-coded by status to help you quickly understand what's happening:
Draft
Not yet scheduled
Scheduled
Waiting to publish
Publishing
Currently being published
Published
Successfully published
Failed
Publication failed
Scheduling Posts
Creating a Scheduled Post
- Click an empty date/time slot on the calendar
- The composer opens with that date/time pre-selected
- Write your content, select platforms, and upload media
- Adjust the time if needed using the schedule selector
- Click "Schedule Post" to add it to your calendar
The composer will automatically suggest optimal posting times based on when your audience is most active. These are recommendations - you can choose any time you prefer.
Drag-and-Drop Rescheduling
The easiest way to reschedule a post is to drag it to a new date/time:
- Click and hold on a post card in the calendar
- Drag it to the new date/time slot
- A confirmation dialog appears asking you to confirm the reschedule
- Click "Confirm" to save the new schedule
Important limitations:
- You cannot drag posts to dates in the past
- You cannot reschedule posts that are already published
- Posts in "publishing" status cannot be moved
Managing Scheduled Posts
Viewing Post Details
Click any post card to open the Post Detail Modal, which shows:
- Full post content and caption
- All media attachments (images, videos)
- List of all platforms the post will be published to
- Scheduled date and time
- Current status and any error messages (if failed)
- Action buttons: Edit, Reschedule, Delete
Editing a Scheduled Post
- Click the post card to open the detail modal
- Click the Edit button
- The composer opens with the post's current content
- Make your changes
- Click "Update Post" to save
Published posts cannot be edited. You can only edit posts with "draft" or "scheduled" status.
Deleting a Post
- Click the post card to open the detail modal
- Click the Delete button
- Confirm the deletion in the dialog that appears
Deleting a scheduled post removes it from all platforms. If you only want to remove it from specific platforms, edit the post and deselect those platforms instead.
How Posts Get Published
Postle uses an automated system to publish your posts at the scheduled time:
1
Scheduled
Your post waits in the calendar with "scheduled" status (blue dot)
2
Publishing
At the scheduled time, Postle picks up your post and begins publishing to each platform. Status changes to "publishing" (amber dot)
3
Published
Once published to all platforms successfully, status changes to "published" (green dot). You'll receive a notification.
✕
Failed
If publishing fails (e.g., token expired, platform API error), the post is marked "failed" (red dot). Check the error message and try rescheduling.
Posts are published within 1-2 minutes of the scheduled time. The system checks every minute for posts that need to be published.
What Happens If It Fails?
If a post fails to publish, Postle automatically retries up to 3 times with exponential backoff (increasing delays between retries). Common failure reasons:
- Expired access token: Reconnect your account in Settings → Accounts
- Platform API down: Wait a few minutes and reschedule
- Invalid content: Check the error message for details (e.g., video format not supported)
- Rate limit hit: Too many posts scheduled at the same time. Space them out by 5-10 minutes.
Best Practices
Schedule Ahead
We recommend scheduling posts at least 1-2 weeks in advance. This gives you:
- Time to review and refine content before it goes live
- Buffer for unexpected life events or schedule changes
- Better overview of your content strategy
- Consistent posting even when you're busy or on vacation
Balance Your Posting Frequency
Recommended posting frequency by platform:
| Platform | Minimum (Maintain Presence) | Optimal (Best Results) | Maximum (Avoid Spam) |
|---|---|---|---|
| 3-4 times/week | 1-2 times/day | 3 times/day | |
| 3-5 times/week | 1 time/day | 2 times/day | |
| X | 1-2 times/day | 3-5 times/day | 10 times/day |
| 2-3 times/week | 1 time/day (weekdays) | 2 times/day | |
| TikTok | 3-5 times/week | 1-2 times/day | 3 times/day |
| YouTube | 1-2 times/week | 3-5 times/week | 1 time/day |
| 5-10 times/week | 5-10 times/day | 20 times/day |
Use the calendar's month view to visually check if you're posting too frequently (many posts per day) or not enough (large gaps in the calendar).
Platform-Specific Timing Tips
- InstagramBest times: Weekdays 11am-2pm and 7pm-9pm (when people check during lunch and evening downtime)
- FacebookBest times: Weekdays 1pm-3pm and weekends 12pm-1pm (midday browsing peaks)
- XBest times: Weekdays 8am-10am and 6pm-9pm (commute times and evening browsing)
- LinkedInBest times: Weekdays 7am-9am and 12pm-2pm, Tuesday-Thursday (professional hours, avoid weekends)
- TikTokBest times: Weekdays 6pm-10pm and weekends all day (evening entertainment browsing)
These are general guidelines. Your specific audience may have different patterns. Use the Analytics dashboard to identify when your posts perform best.